'Are you happy with your restaurant website? 'Try the Bill Russell Design Restaurant Website Questionnaire Are you happy with the design of your website? Yes * * Great. The design of your website should reflect the brand personality of your restaurant. Your use of color, font choices and imagery conveys the atmosphere; decor and feeling you want your customers to experience while dining. Perhaps you just need your website custom-branded? That’s where our designers can help. No * The design of your website must reflect the brand personality of your restaurant. Your use of color, font choices and imagery conveys the atmosphere; decor and feeling you want your customers to experience while dining. We will design great, custom-branded websites. Does your website have the photos it needs? Yes * * Yes. Beautiful images of your food and how it’s presented is a key to communicating the quality and style of your restaurant. Need some fresh new photos? Our photographers and food stylists can help. No It’s important that your website presents beautiful, well-styled photos of your food. It’s key to communicating the quality and style of your restaurant. We have photographers and food stylists that can help. Is your site optimized for all mobile devices? Yes * * If you say your responsive website with it’s ease-of-use navigation, legible text and contact information is loading fast on all mobile formats, then you know that more than half of your new customers will find you on their iPhone or Android phone. Google says it’s now more important than ever to have a mobile-friendly website. No * Having a responsive website with ease-of-use navigation, legible text and contact information that loads fast on all mobile formats is crucial. More than half of your new customers will find you on their iPhone or Android phone. Google says it’s now more important than ever to have a mobile-friendly website. Let’s convert your site to mobile! WordPress makes it easy. Are your menus posted on your website? Yes * * your full menus are easily accessible. Are they in PDF format? Do they include diet options, prices and descriptions: This goes a long way to inform your new customers. 
No * Full menus that are easily accessible (not pdf’s), that include diet options, prices and descriptions, help inform your new customers. We’ll help you write and edit beautiful menu content. Do you take online reservations? Yes * * Great. We know OpenTable works, but it’s a lot more expensive than embedding your own website-based reservation system. No * OpenTable works but it’s expensive. Have you considered having your own custom-embedded, website-based reservation system? Do you have an embedded map on your website? Yes * * You know well that an embedded Google map helps customers find your restaurant, provides driving directions and other transportation options. Is the map styled to fit your visual branding? No * If no response: An embedded Google map helps customers find your restaurant, provides driving directions and other transportation options. We’ll add one and style it to fit your visual branding. Do you know that social media grows community? Yes No If yes response: 
 Facebook Like, Follow and Feeds with engaging content, newsletters with specials, blogs and embedded Yelp reviews all add useful third party referrals. If no response: It’s time to get with the (social media) program. Add not only Facebook Like and Follow links to your website but Feeds with engaging content, including posts, newsletters and blogs. This also includes review sites like Yelp and others. Let us know if our social media expert can help. Is Search Engine Optimization important for your restaurant site? Yes No If yes response: 
 You know well that in order for search engines to find your restaurant website, you need to use well-researched keywords, tagged headlines, new content and incoming links. Google now rates mobile-friendly sites higher in their search criteria. Let our Google-certified SEO expert do the additional competitive research it takes. We’ll add it to your website. You’ll notice the difference. If no response: To help search engines find your restaurant website, use well-researched keywords, tagged headlines, new content and incoming links. Google now rates mobile-friendly sites higher in their search criteria. Let our Google-certified SEO expert do the competitive research it takes. We’ll add it to your website. Are there owner and staff profiles on your restaurant website? Yes No If yes response: 
 Good. Sounds like your diners have a way to know about your chef and your restaurant’s guiding principles and philosophy. If no response: For diners who want more, offer chef profiles, add your restaurant’s guiding principles or philosophy. Customers want to know, like and trust you. Does your restaurant website have a blog or online newsletter? Yes No If yes response: 
 You know the value of having fresh content on your site. Your customers can sign up to receive your latest news and it’s good SEO. If you need us, we’ll work with your staffer to maintain your content. If no response: Fresh content is good SEO. Include an accessible way for customers to sign up to receive your latest news. We’ll work with your staffer to maintain your content. Do you have and Upcoming Events Calendar on your website? Yes No If yes response: 
 You know how useful it is to show that your restaurant is an active and fun, social place to visit over and over. It’s what keeps customers coming back. If no response: It’s useful to show that your restaurant is an active and fun, social place to visit over and over. We’ll train your staffer to update your online calendar, so your customers keep coming back. Do you have the all important contact information on your website? Yes No If yes response: 
 Of course you do. Prominent display of your restaurant phone number, as well as providing a way for customers to comment about your great food and make inquiries is a good idea. Including the contact names of your managers also adds credibility. If no response: Prominent display of your restaurant phone number, as well as providing a way for customers to comment about your great food and make inquiries is a good idea. Including the contact names of your managers adds credibility. Thank you for your honest assessment of your current restaurant website. We hope our suggestions were informative. Based on what you’ve learned, would you have time for a short and free phone consultation with us about building a new website for you or adding some of these features we mentioned? What is your phone number? ________________ When can we call? Preferred Day: m t w t f Preferred Time: morning afternoon evening Bill Russell Design offers: